Google West Africa · Tech
Content Production (The Buffet) for a leading global technology company
Always-on content production engine delivering campaign-grade creative at scale.
1M+
Views
- Sector
- Tech
- Region
- West Africa
The challenge
Where Google West Africa was stuck.
Google West Africa needed a constant stream of campaign-grade content across products and audiences — at a volume and pace that demanded a dedicated production engine.
- #CONTENT_STUDIO
- #PRODUCTION
- #DISTRIBUTION
Our approach
What we did, in order.
01
Step 1
Deployed the Content+ Studio ('The Buffet') as an always-on production engine
02
Step 2
Systematised briefs, production, and approvals to keep quality high at speed
03
Step 3
Paired production with distribution so content earned reach, not just delivery
The outcomes
What moved.
Attributed results from the engagement. No invented metrics.
Outcome 01
1M+ views across produced content
More client wins
