Strategy, creative and marketing technology, run as one team inside your business. You focus on the business. We run the marketing.
Trusted by funded companies, established businesses and institutional teams
The film
The model, the method and the people. Watch it before you book the call.
What we do
Most companies buy strategy, creative and technology from three different places, then spend their week holding them together. We run all three as one team, on one plan.
Who we work with
01
You are the marketing department by default.
We take it over, and you get your week back.
02
You have two people and four vendors.
We become the department, and the vendors become our problem, not yours.
03
Mandates, programmes and public communication.
Run with the governance, documentation and reporting the work requires.
04
You have the plan and not the delivery capacity.
We become the team behind you, and you keep the credit.
We are not the right fit if you want a one-off campaign, the cheapest quote in the room, or a team that will not tell you when the plan is wrong. We will say so on the first call.
( The promise )
Strategy, creative and systems only count when something moves. Pipeline, adoption, reputation, enrolment, or whatever number you brought us in to change.
How we run
You will never have to ask us what is happening.
Every Monday
This week’s priorities, why they matter, and what we need from you.
13× a quarter
The 15th
Progress on the month’s plan, early KPI tracking, risks and adjustments.
3× a quarter
Month end
The full picture, with the decisions attached. Board-forwardable.
3× a quarter
Quarter end
Results against strategic KPIs, lessons, and next quarter’s plan.
1× a quarter
Where you are now
Same discipline, different starting point. Pick your stage.
Defining exactly who you sell to and why they need you now.
Read moreCrafting a narrative that cuts through the noise.
Read moreBuilding the base for your first customer acquisition.
Read moreGenerating demand before the product is live.
Read moreThe work, in numbers. Four claims, four sources.
No blended averages, no vanity totals. Every number here is tied to a client, a period and the work that produced it.
Embedded partnership with Zone.
Markets supported for VeryPay.
Q1 rider growth, reported by Shuttlers.
Shuttlers
Customers in the Quidax campaign window.
Getting started
Week one
Everything you have, everything you have tried, the numbers as they actually are.
Week two
Your market, your buyers, your competitors, and your current position in all three.
Week three
What we will do, in what order, and what each part is meant to move.
Week four
Your rhythm begins. Monday priorities from that week on.
No three-month onboarding. No discovery phase that never ends.
Book a strategy callChoose the model that fits the work
An in-house team, an outsourced marketing department, individual vendors and tools all solve different problems. Here is where each one is strong, and where we are.
| Working model | Strategic context | Speed to start | Capability range | Coordination burden | Capacity flexibility | Human judgement and AI |
|---|---|---|---|---|---|---|
| Marketing ExtensionEmbedded working model | Strong fit: Leadership rhythm | Strong fit: Plug-in model | Strong fit: Strategy, creative, systems | Strong fit: One working rhythm | Strong fit: Specialist bench | Strong fit: Human-led; tools support |
| In-house teamInternal capability | Strong fit: Deep internal context | Partial fit: Hiring-led | Partial fit: Team skill mix | Partial fit: Managed internally | Partial fit: Hiring or partners | Strong fit: Team-governed |
| AgencyExternal delivery partner | Partial fit: Brief and remit | Partial fit: Scope-led start | Strong fit: Broad or specialist | Partial fit: Briefs and accounts | Partial fit: Scope and resourcing | Partial fit: Provider-dependent |
| FreelancersDefined specialist tasks | Partial fit: Access-dependent | Partial fit: Availability-led | Partial fit: Specialist depth | Varies by need: Managed by client | Partial fit: Continuity varies | Partial fit: Practitioner-dependent |
| Tools and AITask acceleration | Varies by need: Prompted context | Strong fit: Immediate setup | Partial fit: Specific tasks | Varies by need: Client-operated | Strong fit: High task capacity | Varies by need: Needs human direction |
Indicators show a strong fit, a partial fit, or one that varies by need. The right model depends on the work, the team and the level of ownership required.
The team
Strategists, creatives and marketing operators, led from Lagos and working across Africa and the UK. You get the pace of an in-house team without the hiring, and the same people in every review.
Principal Marketing Consultant
Director of Operations & Engagement
Business Operations Associate
Senior Associate, Accounts & Consulting
Client voice
We moved from just 'posting' to building a real pipeline engine.
Gbemisola
CEO, Smartcomply
Africa · RegTech / Cybersecurity
They helped us look like the infrastructure giant we are.
Oluwatobi
Corporate Comms Manager, Zone
Nigeria · Fintech Infra
Launched in 4 countries at once without breaking.
Head of Marketing
VeryPay
Africa · Fintech / Payments
The story that unlocked our seed round.
CEO & Co-founder
Mercurie
Nigeria · B2B SaaS
Finally, our digital presence matches our reputation.
Kunle
Managing Director, Tamy Consulting
Nigeria · Consulting
From idea to investor-ready in weeks.
Rayo
Founder & CEO, SabiTrack
UK · B2B SaaS
Before you book
Ask it on the first call. We will tell you what is realistic before you commit to anything.
Contact usThe blog
How the work actually gets done, written by the people doing it.
July 28, 2026
Teams keep buying tools to fix growth problems that are actually process problems. Here's how to tell the difference — and what a marketing OS actually looks like.
Olayiwola ‘Hugh’ Osoba
June 30, 2026
Fintech and regtech buyers are professionally skeptical. The positioning that wins doesn't dodge the scrutiny — it's built for it.
Olayiwola ‘Hugh’ Osoba
May 26, 2026
Same channels, same budgets, wildly different results. The difference is rarely talent — it's whether your marketing partner sits inside your operating rhythm or outside it.
Adebola Olusunmade
The community
A community of marketers, founders and operators sharing what works. Free to join.
Join the communityStart here
One call. We will tell you what we would do, what it would take, and whether we are the right team for it. If we are not, we will say so and point you somewhere better.
