Zone · Fintech Infra
Building Africa's first regulated blockchain network for payments
Regulated blockchain payment infrastructure network — brand architecture, PR & executive branding, and a full marketing OS.
₦1T+
Transactions
- Sector
- Fintech Infra
- Region
- Nigeria
- Timeline
- 2022 – Present
- Channels & stack
- Brand architecture, PR & executive branding, marketing OS
The challenge
Where Zone was stuck.
Blockchain-based payment infrastructure is one of the hardest stories in fintech to tell: multiple stakeholders (banks, regulators, partners), long sales cycles, and deep category skepticism. Zone needed the market — and the diligence room — to understand a network whose value lives in reliability, compliance, and network effects.
- #STRATEGY
- #GTM
- #MARKETING_OS
Our approach
What we did, in order.
01
Step 1
Designed a brand architecture that could hold a growing family of products, and later spin-outs, under one credible story
02
Step 2
Built an executive PR and ecosystem storytelling engine to earn trust with banks and regulators
03
Step 3
Installed a marketing operating system — planning, reporting, and campaign cadences — inside the team
04
Step 4
Shaped an investor-ready narrative and proof framework for fundraising
The outcomes
What moved.
Attributed results from the engagement. No invented metrics.
Outcome 01
Onboarded 12+ leading banks and 500+ microfinance banks onto the network
Outcome 02
Spun out and branded two standalone businesses (Zone + Qore)
Outcome 03
Supported an $8.5m+ capital raise with an investor-ready narrative
Outcome 04
₦1T+ in transactions processed across the network
More client wins
