Smartcomply · RegTech / Cybersecurity
From social-only marketing to a full-funnel growth engine
Group narrative and demand engine across a multi-product cybersecurity & compliance suite.
2–3×
Enterprise Pipeline
- Sector
- RegTech / Cybersecurity
- Region
- Africa
- Timeline
- 2025 – Present
- Channels & stack
- Fractional CMO leadership, group narrative, product GTM, marketing OS
The challenge
Where Smartcomply was stuck.
Smartcomply had four product suites, an enterprise buyer, and a marketing function that lived almost entirely on social media. Posting wasn't producing pipeline — and each product told its own disconnected story.
- #FRACTIONAL_CMO
- #FULL_FUNNEL
- #GROWTH_OS
Our approach
What we did, in order.
01
Step 1
Embedded fractional CMO leadership inside the company's leadership rhythms
02
Step 2
Unified the group narrative across the four suites (Adhere, Secure, Intel, Academy)
03
Step 3
Built full-funnel product GTM — from category education to sales enablement
04
Step 4
Turned company milestones (partner program, rebrand) into orchestrated campaigns
The outcomes
What moved.
Attributed results from the engagement. No invented metrics.
Outcome 01
2–3× increase in qualified pipeline attributed to marketing touchpoints
Outcome 02
Unified group story across 4 suites (Adhere, Secure, Intel, Academy)
Outcome 03
Orchestrated major milestones as real campaigns (partner program, rebrand)
More client wins
